Profiling

Overview

Customers are at the heart of every business. To succeed in any industry, we must first understand our customers, their buying trends and patterns; work on gaining new customers, retaining customers.  To meet this on-going requirement of profiling and understanding customers, the 6dTech customer profiling solution helps you pinpoint the right customers and reach your markets more effectively than ever before. It helps you make customer centered decisions ensuring that your product or service better meets the customer’s needs and expectations, and is more likely to succeed. It gives you the opportunity to genuinely connect with customers, helps you discover new insights about your customers, understand what people prefer and enjoy and therefore give them more of that. Our solution is an innovative, exhaustive and flexible rule based segmentation engine that can be used to centralize your customer data and give you a universal view of demographics, preference, behavior and usage information.

 

The engine draws customer’s contextual patterns and helps you create customer profiles to compare and analyse their buying behaviour based on demographics, lifestyles, purchase behaviours, media habits and thereby optimise merchandising strategies and increase sales. You can use this solution to get into close engagements with your customers by understanding What your customers do, How your customers are doing, When your customers are doing what & Where your customers are doing what.

Features

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Exhaustive segmentation with more than 300 segment variables

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Next best offer recommendation for better conversion rate

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Real time contextual pattern analysis for instant insights

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Detailed analysis with control/test groups at each stage: Pre-Analysis, Ongoing Analysis and Post Analysis

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Off the shelf sampling techniques for better segment selection

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Actionable Intelligent Business Analytics

Benefits

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Improves Response rates and Grow revenue from Segments

 

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Reduce direct marketing costs and improves ROI

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Identification of most profitable customers and offers

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Reduce the campaign costs by uplift modeling

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Visualize new marketing opportunities with Affinity Analysis

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Shorter time to market with our On-The-Fly creation of new segment variables